The new BMW 7 Series combines technological innovation and precision engineering with visionary design. Powerful yet understated, dynamic yet elegant, moulded with the most luxurious materials, it’s a completely new experience that’s unmistakably BMW.


From every angle, the forward thinking design of the new BMW 7 Series exudes character. A reassuringly muscular stance with beautifully precise lines speak of engineering craftsmanship and distinctive elegance.

Leading from the front.

The classic BMW kidney grille surges forward from the front, creating the appearance of movement, even when stationary. Whilst for the first time, the Hofmeister kink is seamlessly incorporated into the window outline. Chrome-plated trim adds a sophisticated edge. 

Unmistakable from the back.

From its graceful front to its powerful rear, the decisive lines of the double crease accentuate the extended body. The exhaust pipes are integrated into the bumper and, like the rear lights above them, are visually linked by a precise line or optional chrome bar that underscores the vehicle’s low centre of gravity.


As soon as you open the door of the new BMW 7 Series, you’ve arrived. Whichever seat you occupy, a symphony of ambient mood lighting, hand-crafted materials, spacious design and ground-breaking technology leads to an unprecedented atmosphere of comfort and wellbeing.