From well-toned athleticism to pure elegance. You can choose between the M Sport and Design Pure Excellence models or create your personal masterpiece with BMW Individual.

M Sport Models.

Shift the focus to the sporting agility of the new BMW 7 Series M Sport models. Lending a more muscular and powerful look, this includes front and rear apron and side skirts. The sporting theme is continued inside the cabin with leather steering wheel, trim finishes in fine wood and door sill inlays with illuminated BMW M designation. 

Design Pure Excellence.

Underline the craftsmanship inherent in the new BMW 7 Series with the Design Pure Excellence model. This sophisticated, contemporary look includes high-gloss Chrome trims on the bumpers and exhaust pipes and subtly finished wooden features inside. 

BMW Individual.

A true expression of character. Build your new BMW 7 Series to your own specifications with a choice of exclusive detailing from BMW Individual. A flawlessly crafted vehicle, finished with your own personal style.
The entire range of the BMW Individual Collection will be available for the BMW 7 Series from March 2016.