BMW i Mobility Services.

BMW i represents a sustainable mobility concept even more than it stands for innovative electric and hybrid cars. Cars and mobility services are intelligently linked to promote urban mobility with and without cars. The BMW-owned venture capital firm BMW i Ventures supports many such services. Following a local trial phase, the services are usually offered at national level. We will present the most important here.


DriveNow is the car sharing service of BMW i, MINI and SIXT. Users can rent cars very flexibly, when and where they need them: The mobility concept is based on the motto "pick up anywhere, drop off anywhere". Billing is per-minute, fuel costs and parking charges in public car parks are included. Uses can locate available cars using the app, website or just on the street. A chip in the driving license acts as an electronic key.

DriveNow is currently available in Munich, Berlin, Dusseldorf, Cologne and San Francisco. Further cities are being planned. The car portfolio is continually being expanded. Electric cars are an important element of the vehicle fleet.

BMW i Navigation


ParkNow is an app- and web-based service that will change parking forever. Firstly, by providing a clear overview of the parking situation in a city. Its partner car parks can be filtered by price, distance or even availability of services, such as charging stations or car wash. Secondly, you can use ParkNow to make a confirmed booking for your parking spot in advance and are then guided directly to your destination. You access the parking garage using an electronic ticket. Payment is made automatically by credit card on exiting the car park. This puts an end to the stress of searching for a parking space, confusion about charges and the tedious searching for change and the ticket. And incidentally, it is also good for the environment, as it eliminates the need to drive around in search of parking.

ParkNow is currently available in the greater San Francisco area and will soon be expanded to other cities.


ChargeNow is a mobility service from BMW i which makes it very easy to quickly locate and use public charging stations of different providers. The ChargeNow card is used for cashless charging and payment and can be used at all ChargeNow partners. All available charging stations are displayed in BMW i Navigation thanks to BMW i ConnectedDrive.

Once per month you receive a detailed statement of the individual charges billed and the corresponding costs.

Amazingly far-reaching.

You'll go far with the BMW i3 with eDrive.

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BMW i Ventures

To create ideal prerequisites for the use and promotion of innovative mobility services, the BMW Group founded BMW i Ventures - a venture capital firm based in New York City. At an early or advanced stage, BMW i Ventures invests in companies from the mobility sector that have significant potential. The company benefits from access to the extensive resources of the BMW Group, and also from the speed and flexibility of a start-up. The goal is to enter into long-term strategic partnerships. As a result, BMW i customers benefit from the greatest possible flexibility in relation to personal mobility.

The BMW i3 with eDrive


Know everything that's going on in your city: MyCityWay is a free smartphone app for everyday use designed to inspire you as a kind of electronic travel guide. The app provides a wealth of information: from current traffic reports and pharmacy opening hours to the location of an ATM or even restaurant tips. MyCityWay determines your location and gives you customised information - in real time. Depending on your level of familiarity with the city, you can switch between two options: Local and Newcomer, each with tailor-made information.

MyCityWay is currently available for over 70 cities and is continually being expanded.

ParkatmyHouse is an innovative online marketplace that brings together owners of private parking spaces and people in search of parking. The platform creates an additional supply of parking by making privately owned spaces available.

People who need parking benefit conveniently from parking prices which are usually low, while building and property owners can also earn a little extra: a win-win situation for all involved.

ParkatmyHouse was founded in London in 2006. This is the second strategic investment by BMW i Ventures. The company is expanding globally.


ChargePoint has the world's largest network of charging stations for electric cars. BMW i customers can use this network very easily via ChargeNow: with one central access card. BMW i customers also benefit from more advanced technology: ChargePoint, which operates in numerous countries, uses cloud-based solutions that optimise all customer services, including billing.

This is made possible through strategic investment by BMW i Ventures in Coulomb Technologies, the parent company of ChargePoint. BMW's stake helps ChargePoint to continually expand and improve its charging station infrastructure. This means that you'll be able to access an even more extensive network of charging stations with your BMW i in the future.


Local traffic made easy Embark provides commuters with accurate, reliable and interactive help with reaching their destinations. Regionally specific, step-by-step instructions and real-time information about delays or train cancellations, for example, help users plan their journey optimally. The app is fully functional even without an internet or mobile connection.

Embark in currently available in 12 important transport networks in the U.S. and Great Britain, others are to follow.


Life360 is an innovative smartphone app that connects families in urban areas. Using location-based technology and the check-in functionality, the current location of the different family members is displayed on a map. Other available functions include direct chat and navigation guidance to a location; there is also a panic button which can be used to summon help in the event of an emergency.

The partnership between Life360 and BMW opens up new possibilities for innovative, location-specific and integrated mobility services. It supports and enriches the way in which families live in and experience cities.